Before E3, everyone gets excited for the big new announcements. But after E3, all anyone remembers—and cherishes—are the kind of screw-ups, misfires and awkward heroism you can only get when corporate executives and video game developers have to get on stage and be salesmen in front of millions.
This post originally appeared 6/11/15.
This being a site all about the best things, then, are the best E3 moments of all time. And by “best”, I mean within the context of how we, as superfans of video games, consume and remember the show. Nobody will look back in five years time—perhaps making an updated version of this list—and fondly recall the sizzle reels of the latest games of E3 2007. But they’ll sure as hell still be talking about Jamie Kennedy.